Emeco’s CEO talks about the 111 chair.

Enjoy our exclusive video of Gregg Buchbinder, CEO of Emeco, talking about the CocaCola/Emeco project for the 111 navy chair.

Coca-Cola and Emeco collaborated to solve an environmental problem: Up-cycling consumer waste into a sustainable, timeless, classic chair. Made of 111 recycled PET bottles, the 111 Navy Chair is a story of innovation.