When wine and Italian design meet.
Vinitaly, the largest wine trade show in the world, has chosen Larosa Design for the design of the VIP reception room.
For this year’s edition, Arizona based design firm has created a welcoming environment displaying variations of furniture designed by Antonio Larosa and manufactured by international manufacturers Michieli (michieli.com) and Benchmark Design Group (benchmarkdesigngroup.com).
The project also includes two new furniture pieces designed exclusively by Antonio Larosa for the 50th anniversary of Vinitaly. One large seating is made in the shape of grapes and the other small seating stools named “prosecco” are large soft corks. The new and unique pieces are a celebrations of wine and design made to allow visitors to experience fully the world of wine.
Led by Italian designer Antonio Larosa, Larosa Design was founded in Arizona in 1994. Larosa’s philosophy is to design environments and furniture in a way to encourage people to interact with each other (read more about this here https://larosadesign.com/blog/designers-ipodization-society-2/ ).
Vinitaly is an international wine competition and exposition that is held annually in April in the Italian wine region of Verona in northeast Italy. The event is open to both the public and wine professionals featuring an average of 3000 wines from several dozen countries. First held in 1967, VinItaly is considered the “most important convention of domestic and international wines” and the “largest wine show in the world”.