Antonio Larosa assisted the prestigious Italian furniture manufacturer with marketing in the USA. Market research.
Category: Marketing
Metropolis magazine
Antonio Larosa assisted for three years the architecture/design monthly magazine with marketing, branding and sales in the European market.
FurnitureMadeInItaly.com
A new design tool for designers, architects, builders and consumers in born. FurnitureMadeInItaly.com, a new website promoting authentic made in Italy, genuine craftsmanship and unmatched quality.
In an effort to promote quality Italian furniture in North America, the FURNITURE MADE IN ITALY website was created. This is a small boutique platform designed for those seeking the finest furniture without getting lost in endless options. Here, the search is straightforward and curated: a select range of manufacturers and vendors that embody the best of Italian design and quality. As we say, “Good things come in small packages” – and this site proves it, offering an exclusive selection of companies and vendors that combines beauty, craftsmanship, and functionality in a seamless, enjoyable browsing experience. It also serves as a bridge, connecting buyers with Italy’s finest furniture manufacturers and vendors.
Explore the beauty, strength, and functionality of Italian made furnishings and elevate your spaces with the unparalleled excellence of Italian design.
DDC New York
In the early 90’s Antonio Larosa was the creative soul of the newly created showroom in New York called DDC – Domus Design Center (the word “Center” was later substituted with “Collection”). Under Antonio’s visionary guidance, Domus Design Collection (DDC) pioneered a series of revolutionary ideas to bring contemporary high-end Italian and European design to America.
Antonio designed the three story showroom, created the logo and all printed advertising campaign for all major US design publications. He also designed interiors and custom furniture for DDC clients.
Евро Дизайн Групп
Assisted manufacturing and engineering teams of Russian-based Евро Дизайн Групп (Euro Design Group) to create new products, ethically made for European big-box chain stores. Working with management to create a program to recycle scraps from the manufacturing process to fabricate new products for big-box retailers. Working with outside marketing, advertising, and graphic designers to re-brand the company. Design permanent factory showroom, design new company logo, design booths for furniture shows. Remodeling of the company headquarter and factory to create better working environments.
