Furniture Promotion

Furniture Promotion, the consulting arm of Larosa Design, is a specialized company that promotes and develops branding strategies for the furniture design industry in the North American market.

Thanks to over 25 years of experience in the quality furniture industry, we are able to provide excellent marketing services to manufacturers, architectural and design firms, trade show organizers, design publications, government agencies, trade associations, showrooms, distributors.

Over the past 25 years we performed hundreds of successful assignments and assisted companies from Europe and North America. Some of the past clients includes: Merchandise Mart (USA), Poltrona Frau (Italy), DDC-Domus Design Collection (USA), Green Furniture Concept (Sweden), The Italian Ministry for Economic Development (Italy), The European House – Ambrosetti (Italy), EuroDesign (Russia), Natuzzi (Italy), Fiera Milano (Italy), Seatply (Canada), Metropolis magazine (USA), Vinitaly (Italy), Benchmark Contract Furniture (USA), The Italian Chamber of Commerce (Italy), Promosedia (Italy), Michieli (Italy), Curvet (Italy), Verona Fiere (Italy), Altek Italian Design (Italy), Abitare il Tempo (Italy).

Consultant Antonio Larosa was a former promotion and marketing manager for the Italian Trade Commission, an Italian Government Agency. Larosa was responsible for the development, promotion, and marketing of Italian furniture and lighting in the United States. He taught furniture design and interior design classes in various US colleges and universities. Antonio Larosa is currently working with several large, medium and small contract furniture manufacturers in the US and Europe.

Some of the services we provide: Market development, Furniture Consultation & Direct Sourcing, Factory Sourcing, Furniture Design and Creative Direction, Product search, Market research and studies, Exhibit design, Conference Planning, Event services, Corporate identity.

Please let us know if we can assist you, e-mail us at: info @ furniturepromotion . com

 

 

Sample Gallery

Many of the furniture made by the companies we work with has been installed all over the United States! From Las Vegas to New York, from Miami to Seattle, from Phoenix to Minneapolis …not a single city was left behind!  In this gallery you will see a very small sample of installations around the USA.

Poltrona Frau

Antonio Larosa assisted the prestigious Italian furniture manufacturer with marketing in the USA. Market research.

Metropolis magazine

Antonio Larosa assisted for three years the architecture/design monthly magazine with marketing, branding and sales in the European market.

Natuzzi Group

Antonio Larosa assisted the largest Italian furniture manufacturer with marketing in the USA. Market research, market-oriented product design. Study and gather information about the furniture markets and customers, in-depth interviews around the entire Country. Present survey research findings and draw conclusions at the Natuzzi headquarter in Italy.

MMPI Chicago

For over three years assisted the Merchandise Mart with trade shows in Chicago and High Point.  

Ambrosetti

Correspondent in the USA for the European research powerhouse Ambrosetti to conduct market furniture research. Study and gather information about the high-end furniture markets and customers, in-depth interviews around the entire Country. Present survey research findings and draw conclusions.

Green Furniture Concept

Marketing and branding services provided to Green Furniture Concep a Sweden-Canadian based furniture manufacturer. Antonio Larosa assisted the company with the official launch in the USA, furniture show, editorials placements.  

DDC New York

In the early 90’s Antonio Larosa was the creative soul of the newly created showroom in New York called DDC – Domus Design Center (the word “Center” was later substituted with “Collection”). Under Antonio’s visionary guidance, Domus Design Collection (DDC) pioneered a series of revolutionary ideas to bring contemporary high-end Italian and European design to

Contract Magazine

Antonio Larosa assisted the architecture/design monthly magazine with marketing in the European market

Italian Trade Commission

Antonio Larosa assisted the Italian Government Agency with the marketing and promotion of Italian furniture and lighting in the USA. Graphic design, ads design and placements, editorials, trade shows, factory tours.

Design & Marketing for the Russian Market

Design & consulting services provided to the leading Russian kitchen manufacturer. Antonio Larosa assisted with Architecture, Interiors and Product design, graphic design, exhibit design, logo design,  factory showroom design.    

Benchmark Contract Furniture

Providing design and marketing services to Florida-based Benchmark Contract Furniture, leader in the manufacturing and distribution of public space furniture made in the USA, Canda and Italy. Benchmark Design Group, headquartered in Jacksonville Beach, Florida with representation nationally serves the development and related architectural and design communities nationally by designing, manufacturing, and distributing quality public

Michieli

Marketing, design and branding services provided to Michieli, an Italian-based furniture manufacturer. Assisting the company for the past 15 years in the European and American markets. To buy or import furniture manufactured by Michieli contact us   Back to HOME page

iTRE Lighting

Antonio Larosa assisted one of the largest Italian lighting manufacturer with the marketing of all the brands in the USA. Graphic design, ads design and placements, editorials, trade shows, website.

Altek Italia Design

Marketing, design and branding services provided to Altek Italia Design, an Italian-based contract furniture manufacturer. For more information on Altek, please contact us.     Back to HOME page