Furniture Promotion, the consulting arm of Larosa Design, is a specialized company that promotes and develops branding strategies for the furniture design industry in the North American market.
Thanks to over 25 years of experience in the quality furniture industry, we are able to provide excellent marketing services to manufacturers, architectural and design firms, trade show organizers, design publications, government agencies, trade associations, showrooms, distributors.
Over the past 25 years we performed hundreds of successful assignments and assisted companies from Europe and North America. Some of the past clients includes: Merchandise Mart (USA), Poltrona Frau (Italy), DDC-Domus Design Collection (USA), Green Furniture Concept (Sweden), The Italian Ministry for Economic Development (Italy), The European House – Ambrosetti (Italy), EuroDesign (Russia), Natuzzi (Italy), Fiera Milano (Italy), Seatply (Canada), Metropolis magazine (USA), Vinitaly (Italy), Benchmark Contract Furniture (USA), The Italian Chamber of Commerce (Italy), Promosedia (Italy), Michieli (Italy), Curvet (Italy), Verona Fiere (Italy), Altek Italian Design (Italy), Abitare il Tempo (Italy).
Consultant Antonio Larosa was a former promotion and marketing manager for the Italian Trade Commission, an Italian Government Agency. Larosa was responsible for the development, promotion, and marketing of Italian furniture and lighting in the United States. He taught furniture design and interior design classes in various US colleges and universities. Antonio Larosa is currently working with several large, medium and small contract furniture manufacturers in the US and Europe.
Some of the services we provide: Market development, Furniture Consultation & Direct Sourcing, Factory Sourcing, Furniture Design and Creative Direction, Product search, Market research and studies, Exhibit design, Conference Planning, Event services, Corporate identity.
Please send an email to info @ furniturepromotion . com and let us know how we can assist you.
In the early 90’s Antonio Larosa was the creative soul of the newly created showroom in New York called DDC – Domus Design Center (the word “Center” was later substituted with “Collection”). Under Antonio’s visionary guidance, Domus Design Collection (DDC) pioneered a series of revolutionary ideas to bring contemporary high-end Italian and European design to
Assisted manufacturing and engineering teams of Russian-based Евро Дизайн Групп (Euro Design Group) to create new products, ethically made for European big-box chain stores. Working with management to create a program to recycle scraps from the manufacturing process to fabricate new products for big-box retailers. Working with outside marketing, advertising, and graphic designers to re-brand
Correspondent in the USA for the European research powerhouse Ambrosetti to conduct market furniture research. Study and gather information about the high-end furniture markets and customers, in-depth interviews around the entire Country. Present survey research findings and draw conclusions.
Antonio Larosa assisted the largest Italian furniture manufacturer with marketing in the USA. Market research, market-oriented product design. Study and gather information about the furniture markets and customers, in-depth interviews around the entire Country. Present survey research findings and draw conclusions at the Natuzzi headquarter in Italy.
Italy is renowned for its sleek and beautiful furniture designs. However, in addition to being beautiful, contract furniture should be durable and able to withstand heavy use. Well-built beautiful furniture can reflect the image of a space, making it more welcoming to potential customers or clients, but looks alone are not always enough. For this reason, in
Providing design and marketing services to Florida-based Benchmark Contract Furniture, leader in the manufacturing and distribution of public space furniture made in the USA, Canda and Italy. Benchmark Design Group, headquartered in Jacksonville Beach, Florida with representation nationally serves the development and related architectural and design communities nationally by designing, manufacturing, and distributing quality public
