Marketing

Furniture Promotion is the marketing division of Larosa Design. Dedicated to the marketing and branding of quality contemporary furniture, we are fueled by extensive knowledge, passion and love for the furniture industry.

Arizona based Antonio Larosa (Doctor in Architecture – Milan Polytechnic University) was a former promotion and marketing manager for the Italian Trade Commission, an Italian Government Agency. He was responsible for the development, promotion, and marketing of Italian furniture and lighting in the United States. He taught furniture design and interior design classes in various US colleges and universities. Antonio currently works with several large, medium and small furniture manufacturers in the US and Europe.

Thanks to 20 years of experience in the quality furniture industry, we are able to provide marketing services to manufacturers, trade show organizers, design publications, government agencies, trade associations, showrooms, distributors.

Over the past 20 years we have conducted hundreds of successful assignments and assisted companies from Europe and North America. Some of the past clients includes: Merchandise Mart (USA), Poltrona Frau (Italy), DDC-Domus Design Collection (USA), Green Furniture Concept (Sweden), The Italian Ministry for Economic Development (Italy), The European House – Ambrosetti (Italy), EuroDesign (Russia), Natuzzi (Italy), Fiera Milano (Italy), Seatply (Canada), Metropolis magazine (USA), Vinitaly (Italy), The Italian Chamber of Commerce (Italy), Promosedia (Italy), Michieli (Italy), Curvet (Italy), Verona Fiere (Italy), Abitare il Tempo (Italy).

Some of the services provided includes: Market development, Market research and studies, Furniture Consultation & Direct Sourcing, Factory Sourcing, Product search, Creative direction, Exhibit design, Conference Planning, Event services, Corporate identity.

Please let us know if we can assist you, e-mail us at: USA @ furniturepromotion . com

Contract Magazine

Assisted the architecture/design monthly magazine with marketing and sales in the European market

Michieli

Marketing, design and branding services provided to Michieli, an Italian-based furniture manufacturer. Assisting the company for the past 15 years in the European and American markets.  

Marketing services for Green Furniture

Marketing and branding services provided to Green Furniture Concep a Sweden-Canadian based furniture manufacturer. Assisted the company with the official launch in the USA, furniture show, editorials placements.  

Design & Marketing for the Russian Market

Design & consulting services provided to the leading Russian kitchen manufacturer. Assisted with graphic design, exhibit design, logo design, product design, factory showroom design.    

Natuzzi, Marketing and Design

Assisted the largest Italian furniture manufacturer with marketing in the USA. Market research, market-oriented product design.

Italian Trade Commission

Assisted the Italian Government Agency with the marketing and promotion of Italian furniture and lighting in the USA. Graphic design, ads design and placements, editorials, trade shows, factory tours.

Metropolis magazine

Assisted for three years the architecture/design monthly magazine with marketing and sales in the European market.

Poltrona Frau

Assisted the prestigeous Italian furniture manufacturer with marketing in the USA. Market research.

iTRE Lighting

Assisted one of the largest Italian lighting manufacturer with the marketing of all the brands in the USA. Graphic design, ads design and placements, editorials, trade shows, website.