When wine and Italian design meet

When wine and Italian design meet.

Vinitaly, the largest wine trade show in the world, has chosen Larosa Design for the design of the VIP reception room.

For this year’s edition,  Arizona based design firm has created a welcoming environment displaying variations of furniture designed by Antonio Larosa and manufactured by international manufacturers Michieli (michieli.com) and Benchmark Design Group (benchmarkdesigngroup.com).

Grape sofa by Larosa Design for Vinitaly

The project also includes two new furniture pieces designed exclusively by Antonio Larosa for the 50th anniversary of Vinitaly. One large seating is made in the shape of grapes and the other small seating stools named “prosecco” are large soft corks. The new and unique pieces are a celebrations of wine and design made to allow visitors to experience fully the world of wine.

Led by Italian designer Antonio Larosa, Larosa Design was founded in Arizona in 1994. Larosa’s philosophy is to design environments and furniture in a way to encourage people to interact with each other (read more about this here https://larosadesign.com/blog/designers-ipodization-society-2/  ).

Vinitaly is an international wine competition and exposition that is held annually in April in the Italian wine region of Verona in northeast Italy. The event is open to both the public and wine professionals featuring an average of 3000 wines from several dozen countries. First held in 1967, VinItaly is considered the “most important convention of domestic and international wines” and the “largest wine show in the world”.


The (Extra)Ordinary Italian Chair

A Brief History of the Anonymous Italian Chair

by Antonio Larosa

When you hear about a chair exhibition, the first thing that may come to mind may be images of the flashy, glamorous chairs seen in many high-end, glossy-paged design magazines.  Many of these pieces of furniture are intended to be beautiful to the eyes, however, often they are uncomfortable to sit in which renders many of them better-suited to be on display in museums rather than being of practical use in our living and work spaces.

Larosa Design the extra-ordinary-italian-chair
The exhibition designed and coordinated by Antonio Larosa Design.

The “anonymous chair” exhibition moves the spotlight to shine, if only for a brief moment, on the common, ordinary chairs, often the creation of an anonymous designer, the simple, seemingly “un-designed” products that we have been using all our lives. We recognize these “workhorse” chairs from our grade school classrooms, neighborhood cafes, bars, churches, and workplace break rooms, yet we often fail to acknowledge their simple, stylistic beauty as it often fades into the work-a-day settings where we use these objects. Like most things we take for granted, we are often pleasantly surprised when we take a step back and spend a moment to really look at their lines, their designs, their forms, and their functions – the design elements that we hope to encourage you to properly consider in this exhibition.  After viewing this exhibition, we hope to transform your impressions of these common chairs from being ordinary to being extraordinary.

sedia paesana
Paesana chair

A limited number of original chairs were selected for this exhibition.  The center stage of the exhibition could only be occupied by the classic “rustic chair”, better known in Italy as the “Paesana chair”. Close by, we explore several other classics, including the folding beach chair that was introduced during the economic boom in Italy during the 50’s and is still in popular use world-wide today.  Appropriately neighboring the center stage are some of the chairs we grew up with in our own homes, schools, businesses, and many of our churches.


modern take on the paesana chair
Paesana in aluminum

We conclude this brief though significant view of the history of the Italian ordinary chairs with a glimpse into the future of these beloved, practical pieces of furniture.  Looking forward, we show our continued respect and appreciation of these Italian classics by introducing you to several modern-day versions of these timeless favorites. For example, the exact shape and proportions that are the heart and soul of the Paesana chair are respectfully updated in “Kore”, a new, stronger, modern, aluminum edition destined to continue the world-renowned success story and workhorse status it inherited from its predecessor.

We believe the history of the common chair will be much like the history of Italy itself – full of rich, classic, important stories from the past and promising to fill future decades with many extraordinary memories. We hope that after you attend the Anonymous Chair Exhibition you share our passion for these fundamental founding members of the furniture realm.  And when you leave, may you take with you a new, or renewed, admiration and appreciation for the functionality, beauty, simple elegance, and continuing story of these furniture classics.



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Emeco’s CEO talks about the 111 chair.

Enjoy our exclusive video of Gregg Buchbinder, CEO of Emeco, talking about the CocaCola/Emeco project for the 111 navy chair.

Coca-Cola and Emeco collaborated to solve an environmental problem: Up-cycling consumer waste into a sustainable, timeless, classic chair. Made of 111 recycled PET bottles, the 111 Navy Chair is a story of innovation.