Antonio Larosa assisted the prestigious Italian furniture manufacturer with marketing in the USA. Market research.
The idea behind Celine was to create a minimalist yet poetic collection for the contract and hospitality markets. The final result is a sturdy product with a sophisticated look to be used in all sorts of outdoor public spaces. Thanks to the vine décor, when the chairs and tables are placed together it will visually give the idea of being in a garden. Designed by Arizona-based Antonio Larosa for Benchmark Contract Furniture, Celine is 100% aluminum and totally recyclable. The collection -entirely manufactured in North America- includes chairs, stools, and tables. Powder coated aluminum-standard RAL colors apply.
Antonio Larosa assisted for three years the architecture/design monthly magazine with marketing, branding and sales in the European market.