The Story Behind the Loop

Because of my background in architecture, I have always admired the classic furniture designed by architects of the 1930s: Mies van der Rohe, Le Corbusier, Marcel Breuer, Mart Stam, and others. Their work had a simple, disciplined quality that never felt dated. For years, I quietly dreamed of designing a piece of furniture that wouldn’t try to be a “classic” (I’m not that arrogant) but that would share the same spirit: clean, honest, and made to last.

The moment that dream turned into action happened on a flight back to the U.S. after a trade show in Italy. I was exhausted, and frankly fed up, with what passed for design at the time: overwrought, noisy objects driven more by ego than by purpose, produced by so-called modern archistars. Somewhere between frustration and jet lag, I thought, “there must still be a way to design furniture with the discipline and intelligence of the classics.”

People often say that everything has already been done. I refused to believe that. So I started sketching on the plane.

At first, I hit a wall. No matter what I tried, I couldn’t find a way forward, nothing felt both simple and meaningful. I began to understand what Mies meant when he said that “A chair is a very difficult object. A skyscraper is almost easier,”  That thought stayed with me, especially after a private conversation I once had with Philip Johnson, who spent more than 70 years creating architectural masterpieces, including some of the world’s most recognizable skyscrapers. I suggested that he design a piece of furniture and even offered to help find the right factory. After taking a sip from his bottled frappuccino, he replied with disarming honesty and a smile: “I wish I could, but I have no idea how to design furniture. I tried once or twice and it was a disaster. Now, the very idea terrifies me.”

Back on the plane, bored with my own lack of progress, I started making aimless circular doodles. At some point, one of those circles became a loop …specifically, a loop-shaped chair back. I paused. Hmm… maybe.

I kept working on it. The idea refined itself into a simple, continuous loop. My first reaction was excitement. My second reaction was doubt. It’s too simple. This must already exist. When I got home, I redrew the sketch properly, with dimensions. I liked it even more …but the doubt grew stronger. I worried I had unconsciously borrowed the idea from something I’d seen before. For a long time, I thought I might be a victim of cryptomnesia.

After more than 30 years in the furniture industry, attending the world’s major shows, I couldn’t recall anything like it. Still, I asked colleagues, manufacturers. No one had seen it. I searched extensively, Google, archives, every resource I could find. Nothing. After months of searching and second-guessing, I finally decided to move forward.

The Loop Chair was first produced as an upholstered piece, then as a fully aluminum version for outdoor use, followed by a bench. The rest, as they say, is history.

For more than 15 years, the Loop Chair has quietly lived in commercial interiors, proof that simplicity still has power, that restraint can be bold, and that sometimes a timeless idea really does begin with a single loop drawn on a piece of paper at 35,000 feet.

 

 

The Dodgers love Larosa Antonio Design

When the LA Dodgers come knocking for your designs, it’s a true testament to your talent and vision. It’s incredibly rewarding to know that your work is not only appreciated but also plays a vital role in enhancing the fan experience at one of the most iconic stadiums in the world. Contributing to the comfort and enjoyment of Dodgers fans is something I’m genuinely proud of. It’s a win for the team, the fans, and for me as a designer.

 

Biophilic design

What is biophilic design?

The word “Biophilia” was first introduced by psychoanalyst Erich Fromm who stated that biophilia is the “passionate love of life and of all that is alive…whether in a person, a plant, an idea, or a social group” in his book The Anatomy of Human Destructiveness in 1973.

Biophilic design is a concept used within the building industry to increase occupant connectivity to the natural environment through the use of direct nature, indirect nature, and space and place conditions. Used at both the building and city-scale, it is argued that this idea has health, environmental, and economic benefits for building occupants and urban environments.

Biophilic design is argued to have a wealth of benefits for building occupants and urban environments through improving connections to nature. For cities, many believe the biggest proponent of the concept is its ability to make the city more resilient to any environmental stressor it may face. In furniture design, the first Biophilic collection was designed by Antonio Larosa in 2011 for Florida-based Benchmark Contract Furniture. Isola is a unique modular seating system specifically designed for public areas such as lobbies, airports and shopping centers. The distinctive, flexible design allows for incorporation of a plants into the seatings and allow architects and interior designers create indoor “forests” in any public space.

Isola Collection. Antonio Larosa Design. 2011

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Another Tiny Design Tale.

In the year 2000, I found myself seated in Philip Johnson’s small, minimalistic personal office at the Seagram Building in New York, the very masterpiece he collaborated on with Mies Van De Rohe. Engaged in a conversation about furniture design over chilled Frappuccinos, I ventured to ask him, “Why not design furniture for some Italian companies?”. Johnson, wearing a surprised smile, responded, “I don’t know why you’re asking me.”
“Well, considering your status as the godfather of modern American architecture, I believe you could excel in designing furniture.” I said.
Still smiling, he replied, “Look, I’m not that great at designing furniture, but if you’re truly seeking an architect to design some furniture, don’t ask me. You should ask the architects I admire the most. I believe he would be the right person to design some very interesting furniture.” Taken aback by the response, I asked, “Who’s this person?” He answered, “Well, his name is Frank Gehry. I love his work, so you should talk to him.” I couldn’t help but laugh, exclaiming, “Wait a minute! I’m discussing furniture design with the most important architect on the planet, and you’re suggesting I talk to Gehry? Ha!” Johnson’s humility left a lasting impression, commemorated by a beautiful book about his life and work that he graciously signed for me …a cherished memento to this day.

Antonio Larosa

 

Design Education Critique: Less Tools, More Brains.

One day, the Maestro Castiglioni observed me painstakingly drawings intricate details with an ink pen on a large sheet of paper. He halted and inquired, “What are you working on?” I responded, “I’m honing my skills, adding all the necessary details for this product.” He smiled and advised, “You must channel your time into nurturing creativity, generating new ideas, rather than practicing technical drawing. Anyone can learn to draw or make things, but few grasp the significance of ideas in our craft. Leave behind these drawings, grab a notebook, jot down your ideas, and sketch freely.”

Antonio Larosa

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Several years ago, I received a phone call from a representative at a Chinese university, inquiring about my interest in relocating to China to teach and lead a design department. Surprised by the unexpected call, I sought more information by posing questions about the state of design education in China and the reason behind their interest in me.

In response to my first question, the representative candidly explained, “You’re likely aware that if you handed any object to a manufacturing company in China, they could reproduce it precisely. The challenge lies in the lack of design skills within Chinese companies to create their own designs.” This insightful observation resonated with my existing thoughts on the matter.

Addressing my second question, the representative acknowledged the necessity for an individual with a comprehensive understanding of design thinking from both European (where I had pursued my studies) and American (where I was presently working) perspectives. This recognition of my diverse experience was not only flattering but also presented an enticing opportunity. I was on the verge of accepting this proposition when a concurrent offer to oversee a design department at a prominent university in Georgia diverted my decision, ultimately leading me to choose the latter opportunity.

During my tenure as a professor and Chair of a Furniture Design Department and Eshibition Design Program, over the course of three years, I frequently reflect upon a meaningful conversation I had with a Chinese colleague. Our discussion centered around the importance of imparting students with not only the requisite design thinking but also equipping them with the essential design skills and knowledge.

This challenge captivated my interest not only when I commenced teaching in Georgia but also during my prior position at a prominent state university in the Southwest. I observed a distinctive emphasis on a “shop-oriented” approach in design schools across the United States, a departure from the prevailing methodology in many European universities. In my own educational experience in Italy, students focused less on physically crafting products in workshops and more on engaging in studio-based courses that emphasized process contemplation and explored the design philosophies underpinning creative endeavors.

My aspiration was to guide students away from a sole reliance on tools and equipment, offering them a unique knowledge base rooted in design thinking. This involved immersive experiences in studio-based classes, collaboration with manufacturers and design offices, exposure through travel, and more. Essentially, it served as a test, providing students with a distinctive real-life experience and thought process crucial for their evolution into professional designers rather than being limited to crafting one-of-a-kind products.

After just one year, the positive impact of this approach was evident in the remarkable improvement seen in both the student body and the department. By the end of my three-year tenure, the furniture design department I led had not only become the largest but also garnered widespread respect both within the United States and internationally.

I firmly advocate for the presence of knowledgeable and passionate instructors who can instill the right motivation in their students, a motivation crucial for success. The transmission of design passion, akin to the mentorship I received during my own academic journey, is indispensable for shaping a future generation of adept designers. Technical knowledge alone is insufficient; a genuine love for one’s work is essential to effect meaningful change in our society. The emerging cadre of designers has the potential to be a driving force in shaping both our culture and economy.

Furthermore, fostering collaboration between design students and their counterparts in other departments—such as business, engineering, and social science—is paramount. This interdisciplinary exposure is the key to addressing contemporary environmental needs and social issues effectively. Our design education programs attract some of the brightest and most talented students; it is incumbent upon us to guide them towards a future that betters society.

Drawing parallels with the perspective of the woman from the Chinese university who emphasized that design thinking, not just tools, is the essential ingredient for a country’s future economic growth, I assert that this approach is a sensible course for design schools. By prioritizing design thinking, we can tackle the challenges confronting design education today and pave the way for innovative solutions.

Antonio Larosa, Designer

www.LarosaDesign.com